Revival of Facebook Mobile Ad Revenue: An Excellent Project Showcase

When Facebook launched its IPO in 2012 under heavy expectations, speculations and rumors from investors, public and corporate world; it never knew the bad treatment it was going to get when the prices were reached to half in a period of 3 months. Keen watchers remained stuck to the movement of its stocks in the market. Either Facebook has remained as a secret planner for earning money without disclosing its strategies in advance, or the financial stalwarts have not been able to judge the weakness or strength of its scrip.

There is no doubt that after the launch of its IPO, Facebook had a bad period of struggle in the market. The projected inflows and earnings were not as per the agenda and even during a period of one year after the launch, Facebook's earning from mobile advertising was not as it had anticipated. The speculations and rumors have been sidelined with the latest press release by Facebook where they declared their earnings for the second quarter of 2014. As per the results, Facebook has achieved to increase its revenue to 67%. Its weakest area of earnings through mobile ads has become now quite a strong piece of the overall revenue by having a contribution of 60%.

With increasing profit margins and its end users base, Facebook has become a top most ranker in terms of ad seller. With these results announced, Facebook shares price had a whooping jump by 5% and the current share price of USD 75.2 is almost double of the initial offering of USD 38 IPO.

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How Unique Is Your Project Leadership

Do you carry a traditional, orthodox style of leadership with your project teams or it has some unique kind of flavor in it with a different style of functioning, monitoring and appreciating your team members?

Usually most of the project managers keep on carrying on legacy style of leadership with no introspection, innovation and newness in it. Any leadership style that is static in nature will start stagnating in the longer run. A true leader need to have a dynamic style of leadership to handle his teams and project tasks based on person to person and task to task. Each person and task can’t be handled in same style. And as a matter of fact, being a project manager, you don’t need to put a needle on each and every task; and on each and every member of your various teams.

Let some of the accountability and responsibility be drilled down to team members and team leaders. After all, you know well, that you will climb the ladder soon, and will not stay project manager. Similarly your team members have to climb ladder to team leaders and team leaders have to become team managers.

To be a different kind of manager is not difficult if you keep your foot intact on ground all the time. Some basic things to keep in mind is that you have to be a good reader of personality of your team members with a good amount of HR quotient in it.

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