Friday, March 28, 2014

Press Release: Aircel Launches Facebook For All Its Customers

Press Release


Aircel offers free Facebook access to its customers;
Launches ‘Facebook for All’

New Delhi, March 26, 2014: Aircel, one of India’s leading telecom players, today launched yet another exciting service - Facebook For all providing free access to the social media platform for its customers. Under this innovative service, Aircel enables its customers – both new and existing, to network and be socially active on Facebook in 9 different languages. Customers can have free access to Facebook App, Facebook Messenger and Mobile version on their existing or new connections.

Under this offer, all new customers can enjoy free 50 MB per month data on Facebook for a period of 60 days after activation. On the other hand, existing customers will get free 50 MB data for 30 days to have an uninterrupted Facebook experience. Post 50 MB usage, the subscribers will have the option of using Facebook on their phones at 2p/10KB.

New Customers
Existing Customers
Free 50 MB/ month for 60 days
Free 50 MB for 30 days

Not only this, customers also have the option of benefiting from the Special tariff packs for Facebook which will be as low as 50p/day (Rs. 14/28 days). The pack details are as follows:

MRP
FB Usage
(2G/3G)
Validity
Rs. 14
100 MB
28 days
Rs. 5
25 MB
5 days

The service is available in Andhra Pradesh, Rajasthan, Punjab, Jammu & Kashmir, Himachal Pradesh, Delhi and Maharashtra and will be available in rest of the circles shortly. 

Announcing the launch of the service, Anupam Vasudev, Chief Marketing Officer, Aircel, said, Aircel has positioned itself well as a data leader by constantly innovating products and services aimed at redefining user experience, especially the youth. Over 75 million people access Facebook through their mobile phones in India and more than 60% of Aircel customers who have data enabled handsets consume internet on their phones. Considering this trend, the launch of ‘Facebook for all’ service is a strategic/natural step to re-iterate our commitment towards increasing data proliferation and usage of internet in the country.”

"India is truly a Mobile first country where millions of people are discovering the internet by connecting with people on Facebook through their mobile phones." said, Kevin D'souza, Head of Growth and Mobile Partnerships, Facebook India. “'Facebook for All’ by Aircel is a great initiative that will make the Internet affordable and we are excited to partner in connecting the world on Facebook.”
About Aircel Limited
Aircel is a leading telecom service provider with pan-India operations. It won 3G spectrum in 13 circles and BWA spectrum in 8 circles and has successfully launched 3G services which is the fastest 3G roll out ever in the Indian Telecom Space. Aircel has been constantly innovating products and services and is credited with making 3G affordable to masses by launching Pocket Internet Smart which offers best value 3G packs. Aircel Pocket Internet Smart gave a boost to 3G adoption in the country as it is a true value for money product that allows consumers to access unlimited 3G data at extremely affordable prices. Aircel has positioned itself as a data led telecom player and has addressed the multi-functionality of a mobile phone in many innovative ways which are Industry firsts, be it the Aircel Pocket Internet, Pocket Internet Games and Facebook Voice Updates on Aircel. Aircel is also a preferred telecom network to launch Apple iPhone 3GS, iPhone 4, iPhone 4S and iPhone 5. Recently, the company has become the proud recipient of coveted awards such as Asia Responsible Entrepreneurship Awards (AREA) 2012 South Asia by Enterprise Asia, ‘Excellence Award for Security in Telecom 2012’ by Data Security Council of India (DSCI) an institution setup by NASSCOM® and ‘Best in class Learning and Development Awards’ for ‘Innovation in Learning’ and ‘Best Training Venue’ by World HRD Congress 2013. For more information, please log onto our website www.aircel.com and follow us on Twitter @AircelNews

For further information, please contact
Bhavya Suri, Corporate Communications, Aircel @ 8802999046




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